With the advent of social media, things have changed. Not only have people’s lifestyle and time they are hooked on the screens have changed, but a lot of avenues have opened up as far as marketing is concerned. People nowadays use social media, both for connecting with their loved ones as well as to look for news and other product related information.

So, marketing on social media can really be beneficial for your business. There are six basic reasons that clearly defines why you cannot ignore social media either in 2016 or in 2017. Let me elaborate you on this here.

1. SEO

SEO have become the base of all kinds of business today, whether big or small. With every updates that google is bringing in its algorithms, something related to social media is always integrated in it. Moreover, the social media is itself becoming a search engines. Thus, with a good SEO strategy, you can make full use of social media to enhance your business.

2. Connecting with the audience

With social media, it is easier for you to connect with your audience. You will get the opportunity to know them better, have a look at their likes and understand their requirements. It will be easier to market your products according to the likes of the customers. You can even have live conversations with the audience and ask for feedbacks. This will enable you to know your business’s drawbacks.

3. Inbound Traffic

Well, social media is a great way to have an increased inbound traffic. In absence of social media, what happens is that the traffic remains limited to a few customers who are familiar with your brand, But, with every social media profile , you can link a call to action, which will redirect the user to your site and thus, you will end up having more and more visitors. Just remember,  good and catchy contents are  something that will definitely grab the attention of the users.

4. Social media is a cost effective solution

The traditional way of marketing was to rent billboards on prime locations or television commercials. These were all costly. With social media, a business can decrease its cost on marketing. With a good syndication strategy and a well written content, you can definitely witness the growth of your own business. Also, there is a provision of paid advertisements on facebook and twitter, which you can resort to and believe me, the cost that will be involved will be much less than the traditional marketing ways.

5. Reach audience both locally and globally

With tags, hash tags and check ins being in trend on social media, you can take its advantage to reach a large section of the audience, both local ones and global ones. For example if you own a restaurant and a person on facebook updates a check in in your restaurant, more and more people in their friend list will come to know about your business and start pouring in. Even if you own a business in some other country, when this particular person’s friends will visit the place, they will definitely try out the food at your outlet, as they will already be familiar with your business name through social media.

Now that you know, how can social media can enhance your business, start focusing on marketing through social media. Believe me, the coming year will also host the trend of social media marketing and if you start from now, by next year, you can earn a lot of profit as well as clients.