With the emergence of smartphones, the mobile phone has now evolved from merely making calls and sending text messages to accessing all kinds of information from multiple sources, such as social media, mobile sites, and apps. These gadgets have become a basic necessity for users, so the creation of mobile UX requires careful consideration of what they want and need in an app. Here are five helpful tips to keep in mind when designing UX for mobile:
Implement Responsive Design
It is very important when designing for a mobile app to make sure that the app is compatible with a wide variety of mobile devices, as smartphones and tablets come in different sizes. When tweaking media queries, JavaScript, or CSS, you will need to ensure that you manage issues associated with various elements in mobile devices.
Adhere to Compliance and Security Issues
Design professionals need to consult with the back end team to guarantee that data is being presented in an appropriate manner. If you want to create an effective user interface, the design process would have to involve a simple learning curve for your target users so the app enables them to become productive.
Keep It Simple
When it comes to keeping things simple in designing user interface, the first thing to consider is ensuring that ease of use for first time users. This means that app users will not have to read through instructions or guides the first time they use your mobile app. Also, users must be able to perform multiple tasks with just a few steps. The proper use of colors is helpful in keeping the user interface as simple as possible.
Make Your App Interactive
Unlike mobile sites which are generally passive in nature, requiring users to search for them, mobile apps are more proactive and personal. As an app developer, one major challenge is getting the right personal connection with the target users. While it is also important to invest in a responsive mobile site, creating a native mobile app enables you to attract the user’s attention with the use of push ads, promotions and discounts, together with relevant news and updates. This feature of mobile apps makes it so easy and effective to build brand loyalty and engagement.
Know What Your Users Need
Mobile app users expect to have a personalized experience, which is why you need to ensure that the app you are designing shows that you have a good grasp of their interests and needs. Attend a product management course like the ones offered by Product School or work with your company or client’s PM so you can better understand your target users, their needs and wants, problems, and behavior. Make sure that your mobile app is interactive and engaging, and that it contains relevant information that will entice your target users to download the app and use it frequently.
Smartphones have indeed revolutionized our lives and changed the way consumers behave. By keeping these tips in mind, you can ensure that the mobile apps you design are exactly what today’s users need.
Michelle Rubio has been writing for SMEs across the United States, Canada, Australia and the UK for the last five years. She is a highly-experienced blogger and SEO copywriter, writing business blogs for various industries such as marketing, law, health and wellness, beauty, and education, particularly on product management training such as those offered by ProductSchool.com.
