Today, CMS or content management system is the primary choice for developing various business, especially for personal and business uses. There are many plugins and themes that we can use. They have contributed to the popularity and attractiveness of using various CMS platforms. WordPress still leads the way, due to its excellent ease of use and flexibility. It also has many good-looking free themes that we can use. However, most of the time, they offer only simpler designs and limited functionality. In order to address this issue, many web developers and designers are offering premium themes for specific fixed prices. It’s clear that premium themes are often much better than free themes. Here are reasons why we should choose premium themes:

1. Better quality and distinctive designs: Because premium themes are created with more effort and skill, they often look much more professional. Users can be sure that they will get much better design and quality, compared to free themes. People may have different interpretation on great designs, but most of the time, consumers will be happy to use designs that are provided by professional web designers who collaborate with highly skilled web developers.
2. Preview before purchase: Before we buy a premium theme from sellers, there will be preview of the theme or live demo on developers’ website. It means we can test the theme out before deciding to buy. Only reputable sellers of premium theme provide full live demo for their potential clients. If there’s no demo available, this should be considered as a major concern. When exploring the live demo, we should check it thoroughly and all pages need to work properly. There should be no mistake, glitches or errors.
3. Infinite options and excellent flexibility: One big advantage of WordPress themes is that they are highly customizable. Although building a WordPress website with premium already sets us apart and makes us stand out, we could still further customize the overall look and feel of the website. In fact, we could ask developers to add extra features for specific prices.
4. Excellent customer support: Unlike many free themes, premium themes should come with at least an instructional document or manual. It should clearly explain how to configure the theme and use all the included features. Other than the documentation, we should also obtain a degree of support from designers and developers. As an example, they may have blog comment sections or forums where users are able to obtain support and ask questions.
5. Clean code and minimal errors: Premium CMS themes should come with clean code base and properly validated XHTML/CSS codes. Themes should be cross-browser compatible, it means that they are displayed properly on major browsers, including those in mobile devices. The website should function and look properly across all websites.
6. Free upgrades: The WordPress CMS itself is continuously updated and it makes sense to expect that we will get free upgrades. We may get lifetime free updates or only a set number of free updates.