The importance of location of your hosting provider for your business revenues cannot be overlooked. So, when signing up with a web host, it is necessary to ensure that the host has a data center India facility in the same place as your business. This will ensure a far better user experience for your clients. Not only will it ensure faster page loading speeds for your site; it will also enhance security for your site and go a long a way in improving your website’s ranking on search engines. So, regardless of the kind of web hosting you have chosen to sign up for, location of the data center India facility is of utmost importance in enhancing site performance.

How does Data Center India Location Affect a Business?

• Page loading speed is one of the factors which Google considers when ranking a website. It is a well known fact that customers will not stay on a site if its pages take too long to load. They are likely to navigate to other sites when they find that your web pages are taking more than 2 seconds to load. Incidentally, for mobile users, the time is even shorter. They are far more impatient and will never remain on a site for more than a couple of seconds. When your host has its data centers in a place which is closer to you, the data will have to pass through much fewer networks. This ensures faster data transfers and end-users can access content quicker. So, your site page loading speed is higher and customers are automatically satisfied. For instance, when your clients are mainly in the US, you will not want data centers to be based in Japan. For companies which have a local presence, this factor is equally vital for customer satisfaction.

• Another important advantage that data centers will offer is security for your site. Google reports reveal that the number of hacking attempts in the last year has gone up tremendously in spite of efforts by businesses to curtail these. Hacking attempts will create havoc in any site. It will affect its sales; tarnish its reputation and credibility. So, it is important to make sure that critical data is housed in secure data centers which have state-of-the-art infrastructures guarded by superior security measures. When you have a data center closer to your business, you can monitor what happens inside better. You are also free to visit this site from time to time to inspect the security arrangements. You can conduct video surveillance and install proper systems to prevent fire outbreaks and security breaches. So, location of the data center is again of utmost value when it comes to data security.

• Finally, location of a data center India is also important when it comes to SEO techniques to get higher search engine rankings. So, site owners understand the value of the right keywords and relevant content when it comes to getting better rankings. Your IP address will depend on where the servers are located. So, when a business in Los Angeles has a data center in London, the IP address will be a UK address. This will automatically lead to low site rankings for the business when searches are performed in the US. The rankings will however be high in the UK because of the UK IP address.

These arguments explain why it is important to consider the location of your host’s data center India before signing up with it. The location will affect your site rankings in more ways than one.