Creating a local commercial is proven promotional tactic, one that may play a key role in your business’s ability to attract new clientele. While a well-crafted commercial can be an effective marketing tool, a poorly made commercials may actually be a liability. Taking whatever steps are necessary to ensure a more polished production is not an issue you can afford to take lightly.
IP Licensing
Arranging for your commercial to feature a recognizable song or a hit track is a great way to kick things up a notch. While the licensing fees may place additional strain on your marketing budget, the end results can often be well worth the additional cost. If you were already planning to commission a jingle or to pay someone to write new music for your commercial, licensing a more recognizable track could be a worthwhile alternative.
Assembling a Creative Team
Trying to do everything themselves is a common mistake, especially among those small-business owners who have never produced a commercial before. The full range of equipment, skills and other resources that may be required in order create a professional-quality production can often come as a surprise. Many people have ideas about parodies, musicals, and other eye catching cultural moments they want to reference in their ads. Whether you license a song from a local artist or a classic, you should make sure that an intellectual property protection attorneys who can help to vet your work or to protect the finished results, assembling a creative team can be a crucial step.
Hiring an Art Director
Having a qualified art director to help oversee production can have many benefits. Second-rate set design or inconsistent props are missteps that could turn even the best shot commercials into an amateurish mess. Hiring a skilled art director can go a long way towards ensuring a professional-looking commercial that will be able to showcase your business in the right light.
Lighting and Sound
Lighting and sound design are of paramount importance. While setting up a few lights and knowing how to operate a boom mic may seem straightforward enough, hiring those who have the experience, training and skills needed to handle such matters is often well worth the added expense. Even minor changes to equipment placement and settings could be enough to ruin the entire production.
Local commercials are a great way to promote your business and to market your brand. Paying money to produce a commercial only to be provided with a final product that may fall short of the mark can be a frustrating, time-consuming and expensive misstep. Investing in the professional assistance, service providers and other resources needed to ensure your commercial looks as professional as possible is always the best approach to take.
