An ecommerce business can be a great way to feature your own products for sale. The problem that many new ecommerce businesses run into is gaining the trust of visitors so they they become customers. That doesn’t happen overnight, but you can speed the process of gaining credibility along with the right security and customer service amenities that online shoppers have come to expect from the businesses they visit.
Provide a Safe Way to Pay
Customers don’t just want a convenient way to pay. They also want a safe way to pay for their purchases from your website. When you are looking at shopping cart ecommerce software for your online business, you will want to evaluate it for features that your customers need. For convenience, customers should be able to interact with this shopping cart by saving their purchases as they shop around the site. Once they are ready to complete their purchases, they should be able to provide personal financial information over a secure connection. Additional security features can be added throughout the site to keep customer information protected at all times.
Keep in Contact
You can sell a millions products around the world, but if a customer cannot contact you once the sale is made, they could get the wrong idea about how safe and secure you may be. Without methods to get in contact with your business directly, you could be labeled a scam or untrustworthy by disgruntled customers. To avoid a chance of this happening, you should always provide a way for a customer to contact the business. This can be a phone number, email address or a live chat box directly on the site. If these things are not set up yet, you can always use social media to begin the customer service process, providing you are able to respond to each message in a timely manner.
Know Your Weaknesses
Even if you have a safe setup for your online store, it is important to make sure that you know what’s out there and plan accordingly. New hacking techniques and schemes are being created on a daily basis. You don’t want to be caught off guard, so you should review your website protection on a regular basis, as well as be informed on what new cyber threats are out there, whether they could directly target your business or not.
At least once a year your business should consider getting a security audit from a reputable security company. They can give you the rundown of all the weaknesses your website has, including mistakes in code, glitches that could lead to security breaches and out of date software. This will not only give you peace of mind, but will give you the best opportunity to keep your customers protected.
