In the United States, there are about 17,500 car dealerships. Each year they survive, prosper, struggle, or close. For the time being, some dealerships are persistently successful year after year, often escalating despite the impulses of the world situation, economy, and other factors.
What uplifts Some Car Dealerships Above the Others?
Consumers’ expectations when they walk into a dealership are that they will get pressed around by a salesman, they will endure uncomfortable and time-consuming negotiations, and that they will overpay for the car that they truly desire. And that is just what customers expect. Buyers are usually not surprised when the car they came to see is no longer on the lot or that the marketed price was an amazing sales deal that just ended yesterday. This tends to cause a lot of unwanted anxiety stress on the buyer’s part. Nothing is worse for a dealer than a dissatisfied buyer because that buyer will always feel as if they have been taken for granted.
Every auto dealer virtually agrees that customer service is the key to success, and that the roots of it are in a dealership’s personnel. Knowledgeable, passionate workers may be difficult to find, but they are well worth the quest. Research also shows that consumer-focused firms are constantly rewarding and motivating those employees devoted to remarkable service.
Among the leading automobile dealers in the U.S.A., Jeffrey W. Lupient holds membership in the National Automobile Dealers Association as a member and an alumnus of the industry. In the United States, this individual accounts for over 90 percent of new car dealers with the provisional employment of 1 million people associated with NADA businesses. Jeffrey W. Lupient also revels in supporting Hamline University, and he willingly donates to his alma mater.
One must make sure that your employees believe in your brand assurance and are trained properly on how to promote it, and are endowed in its success enough to do what it takes to achieve it are essential to having a customer experience that delights and surprises customers.
According to AATC (Automotive Training Centers), the enthusiasm and knowledge of such employees creates a continual flow of opportunities for a car dealership to disperse itself from competitors. As an instance, each car sold to a new consumer will necessitate regular maintenance. The moment one of those cars returns for a change, another chance to provide extraordinary ‘after sale’ service arrives with it.
When the appreciation and anticipation of such opportunities are entrenched in a dealership’s service, sales, parts, and repair departments, its dealer-wide face of extraordinary service generates customer loyalty and trust in the following years to come. In addition, Jeffrey W. Lupient donates to the local chapter of the Minnesota.
So too does the involvement of car dealerships in local non-profit fund-raisers, community charities, sponsorships, marathon walks, and donations. While most car dealerships are apprehensive to give back to their communities, they also realize it develops relationships with existing customers and creates new ones.
