There are a myriad of ways that you can find exposure for the content that you have prepared for digital signage. In fact, some of the more unique opportunities that present themselves in the markets that you would like to have covered are truly penetration that you couldn’t have asked for 10 years ago because the infrastructure wasn’t there to support it.
Even in dangerous areas in most cities, there are screens, boards, and cameras. One American business man was killed in Colombia on a street where it was dangerous. No less than 50 cameras picked up the killing and provided evidence during the trial of those that attacked him.
Here are some options to consider that can help you optimize any digital signage program that you put into your business:
Work with a coverage leader;
Many businesses shy away from a completely dominating technology until they have time to understand what the downsides are to going all in on it without any backup plan. In the case of digital signage, the main reason that management would have a concern is that they would want assurances that the technology was remaining relevant while you spent most of your budget on it. Fortunately, the dynamic in the industry is one where company leaders like Navori digital signage are so integrated with the endpoint possibilities that the number of venues for you to share your marketing message will only grow as time goes on.
In some ways, that type of network is like an alternative Internet. Signs that are available for hire on buildings and in offices are connected to control software through the Internet. If you would like to use that sign to run an advertisement, you can do so by using your software suite. Because some signs do not show up on the Internet directly, you not only save time by using an application that stores and allows you to launch your commercial messages in different venues, you are also able to access places that you can display your message at that other companies may not have access to.
The market leaders are capable of using their software to push messages seamlessly to smartphones, tablets, IOS, Android, televisions, and digital signs.
Use an application that is compatible with other applications:
It might sound pretty basic, yet the truth is that it is not always easy to find a digital signage application that you can use that works with all the major technologies being used on the Internet today. So before you settle on a technology, it is a good idea to figure out whether the companies that you advertise with are using Adobe Flash technology or other types of technology that extend the Internet and require an application that is compatible with them in order to work.
The upside of working with helper technologies on the Internet is that you can position your work inside of whatever is going on locally on the sign. You will instantly have more options as a director than you would with a technology that hasn’t been enhanced.
Getting help from a consultant up-front can be a good idea:
So let’s pretend that you currently have 500 venues available to you for your marketing campaigns that will play your digital message as an advertisement throughout the city that your manufacture your products in. That is a pretty good start. But what if your boss asks you to expand that to a city that your network doesn’t cover? So you get a new software system that adds thousands of venues and new form factors. Now that you have a much more powerful engine, it makes sense that you would want a consultant to come in and talk about optimizing expanded marketing campaigns that incorporate media platforms you haven’t considered before.
So as you check to see how much coverage gain that you will get with a system, it can be helpful to remember to start thinking about how your new digital marketing plan will become more holistic.