This article is for those who wish to get some basic tips on how to finalize or appoint an Expert SEO company after understanding their competence. As it will be very difficult to discuss the do’s of Search Engine Optimization we will discuss the don’ts part of it.
Before we discuss the above topic, let’s understand what SEO means? SEO or Search Engine Optimization is a process by which you ask the search engine robots to give you a priority in their search results when a particular term or key-phrase is searched. So if you wish to rank your site for a particular keyword or key phrase then one has to edit the source codes in such a way that it meets the requirement of various search engines factors together known as Algorithm, be it Google, Yahoo, Bing or others.
As its always advisable to deal with a company which use only White Hat SEO techniques and completely avoids any Black Hat SEO techniques. Understanding the Black and White hat techniques is a vast topic and requires some good level of expertise, but to understand in simple words Black hat methods are the short cuts to success which generally do not last long and may lead to a ban on your website.
Guarantee Top Search Engine Rankings – There’s a lot of competition out there for any one to guarantee you the search results. It’s no longer a child’s play.
Offer cheap SEO packages – As mentioned, it needs experts to work on it and experts are never cheaply available. Yeah, they definitely can be affordable.
Commit a minimum number of Enquiries – Ranks is what they can deliver, no one has control over your website visitor. So they are surely hiding some thing from you Online Marketing.
Promise you top ranking in 24 hours or 1 week – Although its possible, but 80% to 85% of companies offering this are fooling around and the one who delivers will not promise.
Place hidden text on web pages – Yeah, you caught them red handed, check some of the websites promoted by them and if you see any hidden content by pressing [Control Key + A] you have hit a bulls eye. Never allow them to work on your site, they can only help you get banned from search engine index.
Finally, although it’s not a marriage, yet be careful before finalizing an SEO expert to work on your site. As SEO will be an on going process and some one with long term standing and good understanding of the subject can only be the right choice.