Even though it’s a lot cheaper today, you still have to spend money to make money online.
Not only are you going to need to make sure that you set yourself up with a properly designed website and all kinds of marketing materials, but you’re also going to need to push targeted traffic to that website. If you don’t focus on the traffic, you could have the best product at the best prices and still wouldn’t be able to sell anything. I was recently at a trade show and a few Cape Town SEO companies had a master mind session. They brought up the simple statement:
“There is a reason why Apple and Viagra have gigantic marketing budgets.”
At the same time, if you are a modern day small business owner, you probably don’t have buckets and buckets of money you can throw at marketing and advertising or search engine optimization efforts that may or may not pay off.
Invest in Search Engine Optimization, don’t Spend Money on it
There is a world of difference between investing in high quality search engine optimization services and spending money on someone (anyone) that promises you search engine optimization results.
You are always going to want to work with experts to get the best results as quickly as possible, but to do so you are going to need to invest money.
It’s impossible to know exactly how much you’re going to have to spend (there are so many different variables to calculate), but you can bet that you’ll get a bunch of quotes right around the same price and one substantially higher.
The higher quote is almost always the one you’ll want to consider – even if it can be a bit of a bitter pill to swallow.
Always Try to Pay for Results
If at all possible, you’ll want to try and tie the payments that you send to your search engine optimization experts to the results and performance of the SEO services they are providing you.
If you are working with experts, they should clearly outline to you that search engine optimization is an ongoing process. This isn’t a one and done kind of purchase.
If you (and they) know ahead of time that you’re going to be spending money regularly with them to get the best results, they might be willing to go for a pay for performance compensation package that saves you money, hassle, and headache – but guarantees them a big payday if they give you the kind of business results you’re after.
It might take a bit of haggling on your part, but it’s definitely something worth investigating. It will definitely be worth it in the long haul.
