How is Twitter working for you? Chances are you’ve made some inroads. At the same time, you may wonder how best to extend your Twitter experience. To that end, we’ll look at some ways you can get more out of Twitter, in an effort to make this short messaging tool work best for you.

1. Know your purpose. Why are you using Twitter? Is it because everyone else is? That’s not a good enough reason, but then it is enough to get you started. Trouble is, it isn’t enough to keep you going. In using Twitter, you need to have some goals in mind, such as interacting with other users, reaching new customers, and lifting your business’ profile. All three are good reasons — one may be enough to keep you motivated enough to continue using Twitter.
2. Understand your passion. What’s important to you? What are you passionate about? Answering these two questions will go a long way toward helping you define what gets you moving each day. Your passion should come across in your tweets — not just in your messages, but in your perspective. You want people to readily identify you as not just an enthusiast in your field, but an expert.
3. Know how you will interact. Some people use Twitter to communicate, while others prefer to listen. If you communicate, then you’ll be crafting unique messages and adding photos as appropriate. If you are a listener, that means you’ll be responding to messages, by liking or retweeting same. You can also add your own comments to extend the conversation. Consider how your interactions will benefit not just you, but the people you follow.
4. Advance your brand. Is your brand your company or is it you? Perhaps it is a bit of both. No matter, your brand is what defines your tweets and should shape your strategy going forward. You have a few areas where you can promote your brand when not tweeting. It begins with your profile and includes your choice of a profile picture, background photo, and what you have to say about your company. Consider what message you’re trying to convey when tweeting — professional, carefree, funny, serious, etc.
5. Use your keywords. What keywords are important to your business? You’ll want to use these in your updates, in an effort to attract an audience interested in same. Review your essential keywords and figure out a way to weave them in your messages. You’ll find that like-minded people will find your messages, especially if you use hashtags.
6. Build your network. Twitter is nothing apart from the people you are connected with — your network. Thus, you’ll want to carefully build your network, avoiding the many “quick build” schemes that pepper the Internet. Consider each person you follow as an ally or someone who is looking to build similar relationships online. Gradually, your scores of followers will turn into hundreds, perhaps thousands, a collection of individuals who will see you as an influencer. Carefully cultivate those relationships and you’ll build out a network that can help advance your business.
7. Extend your tweets. Did you know that your tweets can also be shared on Facebook? Yes, it is true: you can tweet on Twitter and automatically have those tweets appear on your Facebook timeline. You can also post your Facebook timeline and those messages be tweeted on Twitter. Check the site settings for Twitter and Facebook to see how this is done. When you do this, you’ll extend your tweets and reach more people and save time in the process.

Extend Your Twitter Experience

Your Twitter activity will help you reach customers in ways you might not have thought possible previously. Use this tool to advance your business and soon you’ll gain new customers and the business they bring with them. To help you reach your goals, check out this local seo company list to get the help you need to accomplish your goals.