Engaging more online users is the key to improving your dental business. There are many consumers out there who turn to online search engines to find professional services like dentistry. By employing the following strategies, you can work to get your website in front of these willing users to gain them as new clients for your dental practice.
Keywords Mean Everything
When it comes to the wording on your site, it helps search engines to identify what your website is about. Search engines pull words from your page titles, also known as keywords in the digital marketing realm, to assess what your website is saying. When users search for a specific service, say a “root canal in Chicago,” the search engine is going to look for websites that have those words in their titles. Therefore, having many words that relate to dental professionals and their services in your page title is a must.
You Must Be Mobile-Friendly
Consider this, when users search for “best orthodontist in NYC,” the search engine returns multiple results. The user clicks on the first result and the webpage doesn’t load correctly because it was not formatted for mobile use. What does the user do? They hit the back button and go to the next website on the results list. You don’t want to be that first result that loses clients simply because your website was not mobile-friendly. Ensure that, whatever theme your website uses, it is mobile-friendly so you can attract more potential clients to your business.
Keep an Active Blog
Having a blog on your website allows you to gain more views from potential customers who are looking for various tooth-related solutions. For example, let’s say that a resident in your town is looking for ways to whiten their teeth. You can have a page on your blog devoted to teeth whitening. This user will get connected to your website via the search engine when they look for ways to whiten their teeth. Your blog can share some helpful tips for at-home teeth whitening and then provide a call to action to promote your professional teeth whitening service. This indirectly targets potential customers while giving them some knowledge in return.
Optimize Your Load Times
It’s not really a shock to most users that when searchers click a result where the webpage takes longer than three seconds to load, they hit the back button. People don’t like to wait. You should be using this knowledge to your advantage. It doesn’t matter how great your website is; if it’s not going to load quickly, then no one is going to see it. Your SEO professional should be optimizing your load times for all pages on your website to ensure they load in under three seconds each.
Optimizing your website for more clients is a must to stay ahead in the competitive dental environment. By understanding some basic SEO tactics, you can better work alongside your SEO professional to get more clients to your site. Remember that when it comes to online marketing, you must think from the perspective of your clients.
