Social media marketing is the biggest strategy, which when implemented correctly will push your business by expanding your reach, as well as your leads and sales. But, why are businesses still failing besides having a strong presence on social media? There have to be things they aren’t doing right, don’t you think so? If this is your firm, without having to do a net promoter score calculation, here are some of the mistakes you should avoid to shine:
-
Taking social media as an add-on and not a marketing focus area
Your business shouldn’t be on social media because it is the in-thing. You can only be on social media, and reap the benefits of being on the different platforms by having a marketing strategy that focuses on social media.
You should think of social media as the platform to widen your reach and to spread your message. For this, you should stop getting trapped in the social media gratification loop. Being on social media isn’t about getting more likes, shares, followers, and comments. If you cannot quantify the value of all your followers, then, you are using social media for all the wrong reasons.
Set aside specific goals for your social media platforms and focus on quality, that will build on quantity in terms of the followers and sales. For this, you will have to focus on marketing strategies, and you should also track your performance.
-
Posting generic posts
The companies that are making money out of social media have set standards which are seen through the quality of the posts they share. You need to know that the ability to write great posts requires a high level of skill. You need to learn how to create the best posts that sell your brand. Generic equals boring, and your readers will not spend any second reading boring, generic, and uninteresting content.
Besides improving your skills with time, you have to create a voice, and a personality then attach it to your posts. Ensure that your voice resonates with the values of your brand.
-
Failure to share the content you just created
Whether you just started out or you are an established brand, your social media brand will only grow if and when you start sharing the content you create. Therefore, you should share all those incredible how-to videos, the useful articles, the memes, and the pictures you know spread the right information about your brand. Just make sure that you are doing all you can to share your unique content.
-
Failure to use the right tools
Social media marketing is a gold-mine if you use it well. This means that you have to get the right tools which will ensure that you are doing the best you can for your business.
The best part is that the internet provides you with an endless array of tools you can use to push forward your marketing agenda. Use Google Analytics to acquire information on web traffic, bounce rates, types of devices used to access your site, conversion statistics, and the demographics of your audience.
-
Focusing on top social media platforms
A significant presence on the major social media platforms is important because it boosts your brand authority and brand awareness. However, your audience may be on other, little-known platforms.
Other mistakes to avoid include not taking note of SEO updates, and being impatient.