Cold emails are more or less like cold calling. So, they are basically targeted at potential customers. People who send and receive emails would understand that it’s not always an easy job to make prospective customers go through such emails, irrespective of how hard one tries. And therefore, special techniques must be used to make these emails more appealing to the recipients.

Although, there is no dearth of such techniques, some are followed religiously. A technique that mostly works is creating an attractive subject line for the cold email. Although, it may seem to be, it’s not an easy job. And that is probably the reason why authors, publishers and general writers spend so much of time getting the right title for their creations. They know, it is the title of the content that makes people want to read the content. A good and appealing title can also make people buy a book. Also, titles are the reason why people end up reading articles that are of no use to them. The case with emails is similar. If you want your email to be read by your prospective customers, you must have an appealing subject line for it. After all, it’s the subject of the email and not its content that is going to catch their sight just as they open their email inbox. And that is why it is important that you spend a considerable amount of time creating an appropriate as well as attractive subject line for your email. Make sure it’s as short as possible and able to summarize the content. People are not going to spend a lot of their precious time reading the subject line of an email sent by someone they don’t even know.

Also make sure it’s free or mistakes. Mistakes can make it look like a spam.

From the perspective of internet marketing, your email should be viewed as the starting point of the sales funnel. Make it as brief as possible without compromising on any important information. The mail should address a particular problem or concern of the reader. Don’t just wind up with the problem; you must also suggest a solution. If you have linked your website to the mail, see to it that it redirects them to the page that addresses that particular issue. Don’t simply take them to your home page because if they find no pertinent information on that page, they will not spend time looking for the right page. They will simply close your website and concentrate on other emails.

You may incorporate a video wherein the concerned problem and its solution offered by your company have been discussed. Make sure the video is not too long. Also, it should be informative and appealing. If possible, make it obvious in the video that reading the content in your website will help them solve their issue in a better way.

Generally, the success of your email depends on how well you have done your research about the potential customer. You must also make it a point to follow up.

So, if you follow these golden rules, you will definitely have the purpose of your cold e-mails fulfilled.