Branding your website is the basic step towards marketing it well and increasing its awareness. Undoubtedly, branding your website and marketing it well is definitely important but there are some other important factors about online business that you need to look into. The other most important thing that deserves your attention is to have an impeccably well designed and highly functional website.
Marketing comes after the website is in place and no matter how effective and well thought marketing strategy you design, what you are marketing needs to be good enough. So if your agenda is to market your business, then you need to have a well designed website. Since website is the representation of your business. Web design is considered to be the perfect balance between a good marketing strategy and a high functional website. Marketing is important because it lets people sit up and notice you. Post that a well designed website is important because it leads people further from noticing to increasing the conversion rate.
So if you are focusing on an effective marketing strategy, then make sure to have equal importance towards designing a website that will increase conversion rate. Some eye-openers that will help you realize how much a well designed website increases your conversion rate.
- An Impression Takes 2.6 Seconds to Form – Going by the recent statistics it is important to note down that it takes 2.6 seconds for a user to have a great good impression about a website. It is just the first glance at the website that makes all the difference. This implies a big challenge for website designers because they need to design a web page accordingly. So make sure you make the first 2 seconds count and worth the time because the rest of the process is comparatively easy.
- Web Design Eats Up 94% Impression – The first impression is the last impression, this is quite a common phrase. This phrase has a lot of importance because the first impression of the website does all the wonders to grab potential customers. The statistics mentioned above stands true because the attention span of viewers have gone down considerably. So make sure your website creates a great impression. This is the major reason web design in South Florida has seen a rising demand among business houses.
- Well Designed Website Triggers Customer Satisfaction – The web design should send out a positive vibe and the appeal should be welcoming enough for people to stay longer. The more time they spend in your website, automatically the bounce rate will fall down leading to the rise in the conversion rate. Customer satisfaction is a lot dependent on the reliability they feel after checking out your website. If the work begins on a positive note, chances are higher that both parties will gain mutually and experience complete satisfaction.
The above mentioned points make one thing very clear and that is, marketing can help your business gain attention and views. But it is the wonders of the website that will improve conversion rate and trigger sales. So make sure your business is well balanced between marketing and well designed website.