Throughout the year, you will have opportune times to market your business, such as during the holidays. It is essential to take advantage of these occasions in hopes of successfully gaining more customers. When it comes to advertising during this time, you can normally get more for your money. However, you must know what to include in personal greeting cards to secure the best response.
Graphics
It is ideal when you can describe something you want to say in a picture, as opposed to using words. Although a standard greeting card is better than no card at all, you will find that cards with graphics relating to your business will generally receive a superior response compared to the wordy cards.
Logo
One of the most important details to remember is including your logo on the card. It is crucial to always be thinking about branding your business, even when your company is quite recognizable. Successful branding does a considerable amount of work on its own to gain you extra business, which is why you want to consistently put in effort to maximize your success with branding.
Message
A proper message is crucial to include, but writing the right words is not always that easy. Fortunately, most readers want a quick, simple, and concise message, which gives you a great deal of direction. After writing an initial message to send to people, you should trim it down over the next few drafts. At the end, you will have a brief message that delivers exactly what you want people to read.
Thinking about what should go in your personal greeting cards before making any investments will help you make the necessary preparations to ensure an excellent response from your recipients.
Whitney Hammond is President of hammond.com and got his start in the greeting card business at the ripe old age of eight, selling holiday cards off the back of Boys’ Life magazine to friends and family. The little tike was hoping to sell enough cards to qualify for the neat prizes featured on the magazine’s back cover.